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“New Vintage” Posters

THE VERY BRIEF BACK STORY

Back in the day, when Elm Treason was fresh out of the gate, with a brand new debut album to promote ("DAYS OF REACTION"), we thought we'd play up what we thought was the "vintage" quality of our sound - guitar-based, riff-centric rock and roll. We also knew that since we were building an audience from scratch, we had to somehow catch people's attention with something both visually interesting and relevant to the vibe of the music.

Thus, we decided to dig deep into the past and rework some awesome looking vintage print ads to complement what was our very first "push" - the NEW VINTAGE campaign.

Even though it wasn't all that long ago, times have, indeed, changed a lot, and it's unclear whether or not certain people would still go for these older "pinup" type ads or the "girl-centeric" visuals we utilized for a while. We certainly didn't - and don't - want to offend anyone. We always found the layouts, colors and textures of these old ads simply wonderful. So, when we first started out, we copped them for our own use.

Our music and our way of making new fans and friends have evolved since the early days, but those who have been with us since the beginning often bring up these visuals - and since they did take a long time to create back then, we thought we'd share some of our favorites... along with a few other ads... from the very beginning.

THE POSTER GIRLS SERIES

ELM TREASON - vintage vibe - gal in garters

Elm Treason Gal - giving Betty Grable a run for her money

ELM TREASON - vintage vibe - go go boots

Those boots were made for groovin'

ELM TREASON - vintage vibe - cowgirl like it vintage

Round 'em up, partner

ELM TREASON - vintage vibe - lucky strike

Based on an old cigarette ad - that's one happy lady

ELM TREASON - vintage vibe - sexy gal on bedroom chair

Days of Reaction, indeed

ELM TREASON - vintage vibe - i just love

Love at first chord

ELM TREASON - vintage vibe - naked chick

Our first album had her covered

ELM TREASON - vintage vibe - burgers and a beer waitress

Servin' up the jams

ELM TREASON - vintage vibe - lipstick ooh

Another transformed cigarette ad - still smokin'

MISCELLANEOUS "NEW VINTAGE" ADS

ELM TREASON - vintage vibe - rockwell

It's amazing we could get him

ELM TREASON - vintage vibe - magazine covers

What, no Popular Mechanics? Maxim?

ELM TREASON - vintage vibe - reel to reel may30

Gettin' reel

ELM TREASON - vintage vibe - truman

Dewey feel the excitement yet?

ELM TREASON - vintage vibe - old fashioned bikes

Get on your bikes and ride

ELM TREASON - vintage vibe - green vinyl

You gotta throw in a vinyl visual when talkin' "vintage"

ELM TREASON - vintage vibe - moving subway

Stand clear of the closing doors

ELM TREASON - vintage vibe - pill bottles

We got both kinds: Physical and Digital

ELM TREASON - vintage vibe - dor is here billboard

A super-sized pic of a lady with an ax works well