THE VERY BRIEF BACK STORY
Back in the day, when Elm Treason was fresh out of the gate, with a brand new debut album to promote ("DAYS OF REACTION"), we thought we'd play up what we thought was the "vintage" quality of our sound - guitar-based, riff-centric rock and roll. We also knew that since we were building an audience from scratch, we had to somehow catch people's attention with something both visually interesting and relevant to the vibe of the music.
Thus, we decided to dig deep into the past and rework some awesome looking vintage print ads to complement what was our very first "push" - the NEW VINTAGE campaign.
Even though it wasn't all that long ago, times have, indeed, changed a lot, and it's unclear whether or not certain people would still go for these older "pinup" type ads or the "girl-centeric" visuals we utilized for a while. We certainly didn't - and don't - want to offend anyone. We always found the layouts, colors and textures of these old ads simply wonderful. So, when we first started out, we copped them for our own use.
Our music and our way of making new fans and friends have evolved since the early days, but those who have been with us since the beginning often bring up these visuals - and since they did take a long time to create back then, we thought we'd share some of our favorites... along with a few other ads... from the very beginning.
THE POSTER GIRLS SERIES
Elm Treason Gal - giving Betty Grable a run for her money
Those boots were made for groovin'
Round 'em up, partner
Based on an old cigarette ad - that's one happy lady
Days of Reaction, indeed
Love at first chord
Our first album had her covered
Servin' up the jams
Another transformed cigarette ad - still smokin'
MISCELLANEOUS "NEW VINTAGE" ADS
It's amazing we could get him
What, no Popular Mechanics? Maxim?
Dewey feel the excitement yet?
Get on your bikes and ride
You gotta throw in a vinyl visual when talkin' "vintage"
Stand clear of the closing doors
We got both kinds: Physical and Digital
A super-sized pic of a lady with an ax works well